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Guides to B2B contacts, sales and marketing law in Austria

Guides to B2B contacts in Austria: finding contact persons, planning mailings, § 174 TKG 2021, the Firmenbuch and GISA, buying company addresses.

B2B addresses for sales: planning a postal mailing to business customers in Austria

A postal mailing to business customers in six steps: target group, required fields, matching, GDPR and Robinson list, reply channel and a follow-up with consent.

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Finding contact persons in companies: what a contact database supplies and where names are public

What a contact database supplies, where named contact persons are public (Firmenbuch, legal notice, register of associations) and how to add them in line with the GDPR.

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B2B marketing in Austria: what § 174 TKG 2021 allows for email, phone and letters

Email, text message, call, fax, letter: what § 174 TKG 2021 requires when you contact businesses, the one exception and the fines the telecoms authority can impose.

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Buying company addresses in Austria: what to check

Nine checks before you order: source, data status, contact fields, sample file, price per usable record – and why in Austria the intended use matters as much as the data.

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Firmenbuch, GISA and the register of associations: what company data is public in Austria

What the companies register, the trade licence register and the register of associations show about a business, why only individual searches are intended and where contact details really are.

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ÖNACE 2008: industry codes for target group lists in Austria

How the Austrian classification of economic activities is structured, how to use it to define a target group and what changes with ÖNACE 2025.

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